About Huong Tran

This author Huong Tran has created 24 entries.


Traditionally, many students seem to think that marketing and finance are 2 very different disciplines. Finance is all rules and it’s only for those who are good with numbers. Some may perceive that Finance is more “boring” because it does not let one think creatively like Marketing. I can speak from my own experience that these beliefs are all painfully wrong. In today’s world, Finance is not all about rules and no room for creativity. In fact, it

Why should I choose a career in finance?

The simple answer is – it makes good sense and the more difficult question is – am I the right fit for a job in finance. Finance is versatile as it transcends business, economics, accounting, marketing and technology – all standard subjects taught at university and colleges to earn degrees and diplomas. The biggest challenge to any student is always to decide whether the course specialization is the right fit Many students join courses due to peer-influence, family-pressure or ‘sounds

Disruption in Transaction Banking

Transaction banking is an area that’s ripe for disruption. It’s a business that historically has had ROEs north of 20% and been very profitable, but an area where client satisfaction has been low. A recent study in North America suggested that 60% of clients were either dissatisfied or very dissatisfied with their payment services and the financial institutions. The reasons behind that are slowness, complexity of processes, and opaqueness of fees and pricing. Now, new technologies are offering opportunities to really

After the Easy Money Boom, Stark Choices for Asset Managers

In the last 10 years, the asset management industry has seen tremendous growth. Based on our analysis, we expect this growth to continue in the next three to five years. However, there’s going to be several challenges lurking below the surface. And these are basically the significant shift from high-margin active products to low-margin passive products. Secondly, the pressure from the clients on the fees evolve, which takes a lot of profitability from the industry. And thirdly, the rising cost. And

8 ways to motivate your team

Reality  Passive or disengaged employees are likely to do the minimum they feel is acceptable and unlikely to give employers the benefit of any discretionary efforts. They may even become toxic, acting as a negative influence on others and damaging constructive working relationships. Ultimately, failure to pay attention to levels of motivation and engagement will result in a loss of competitiveness and profits. Maintaining motivation is particularly important and challenging during times of rapid change and uncertainty. At such times morale can

Artificial intelligence has the power to take the drudgery out of routine tasks in financial and legal services – but it could also lead to the widespread loss of entry-level jobs

As technology has advanced, it has displaced routine jobs, only to create new, more creative and value-added alternatives. Throughout history, technological progress has often been disruptive, But some experts worry that this time it could be different, and that artificial intelligence (AI) and advanced robotics could be poised to take a big chunk out of the labour market. Almost half of American workers have jobs that are at high risk of automation Among the main worries is that technology is encroaching further

What’s a S.M.A.R.T objective?

An objective is a statement which describes what an individual, team or organisation is hoping to achieve. They can be set at the level of the whole organisation or at divisional, department, team or individual levels. S.M.A.R.T objectives came into place back in 1955 and are now firmly established within most successful companies and sit comfortably alongside most end of year appraisals. DENIFITION OF S.MA.R.T OBJECTIVES S Specific Objectives should be specific. They should be outlined in a clear statement of precisely what is required, describing the result that is desired in

EU experts discussed how to harness the opportunities offered by these new disruptive technologies at recent joint ACCA-EY conference in Brussels.

Technology trends in cloud, big data, mobile and social collaboration are converging to change the ways in which we consume information technology resources, share knowledge and experiences, and access products and services. This is also underpinning and influencing developments in cyber security, digital service delivery, robotics, machine-learning, augmented and virtual reality. Artificial intelligence could be a game-changer for business generally, and final services in particular. But what does it mean in terms of transformation and relevance of both the activity of

Review of Financial Markets: Q3 2018

Issues around ‘behavioural finance’ – understanding the true needs of clients – the use of blockchain for greater operational and cost efficiency, and dealing with the many-headed Hydra of the cyber threat, all covered in the Q3 2018 edition of RoFM, will feature on many boardroom agendas edited by George Littlejohn MCSI, senior adviser to the CISI Behavioural finance – time to look in the mirror? Keith Robertson, Chartered FCSI, long-time investment and financial planning guru, spent much of spring 2018 distilling his seminal – and

The Deloitte Millennial Survey 2018

Millennials’ confidence in business, loyalty to employers deteriorate Respondents yearn for leaders whose decisions might benefit the world—and their careers Executive summary Following a troubling year, where geopolitical and social concerns gave rise to a new wave of business activism, millennials and Gen Z are sounding the alarm, according to Deloitte’s seventh annual Millennial Survey. Millennials’ opinions about business’ motivations and ethics, which had trended up the past two years, retreated dramatically this year, as did their